What some consider to be the “secret” formula to the success of BTS and ARMY together is pretty much an open secret: emotional investment. What is it and why is it so hard to replicate the level of emotional investment that ARMY has in BTS?
About the Author
@sweetbtstea (Odie March) is a dedicated ARMY who does threads and theories sometimes. When not flopping at hiatuses, she can be found crying over bunnies and expanding her tinfoil hat collection. Feel free to come and say hi to me on Twitter!