Courtney Lazore Introduction Although many attempt to explain BTS’ surge in global popularity by pointing to their social media use, grassroots fandom, and performance skill, there is a clear lack of focus on the importance of the storytelling found in BTS’ work, as well as the underlying influences from literature and psychology. If we are […]
ARMY
Is the Korean language a communication barrier between K-Pop group BTS and their fans?
Cristina Freitas de Jesus Introduction The music scenario in the world has become more diverse during the past ten years, with artists from all over the world providing impressive albums in different languages. One of the biggest music phenomena responsible for these results is the K-Pop (Korean-Pop) group BTS from South Korea, which has been […]
ARMY, BTS, and emotional investment
Odie March What some consider to be the “secret” formula to the success of BTS and ARMY together is pretty much an open secret: emotional investment. What is it and why is it so hard to replicate the level of emotional investment that ARMY has in BTS? About the Author @sweetbtstea (Odie March) is a […]
BTS Montreal Events
BTS Montreal wanted to do more than just be active on social media. They wanted to reunite ARMYs in the city of Montreal and surrounding areas. To make new friends and enjoy all things BTS together. They created this community just like many have around the world, so ARMYs in Montreal would feel less alone. […]
7: The escape room
BTS Montreal Introduction Ever wanted to enter an escape room that was all about BTS? BTS Montreal created an online escape room for ARMYs in Montreal and around the world to celebrate BTS’s 7th anniversary. Enter the different eras and see what will happen next. Have you ever had a dream? Maybe it has become […]