Microdonation

One In An Army

Introduction

Two years ago, our founder took to Twitter to see if any ARMY would be interested in working on a campaign for #EndViolence, #LoveMyself, or a Syrian relief project. The tweet caught the interest of the fandom, and a group of volunteers came together to turn One In An ARMY from an idea to reality. Since our inception, the goal of OIAA has been to focus on what we can do to help or overcome an issue. We aim to spread positivity and motivate ARMY to come together and use their influence for global good.

Our team is comprised of volunteers within the age range of 19-42, hailing from many different parts of the world. 

Purpose

The purpose of our platform is to harness the power of ARMY’s influence and channel it into social good. There are a large number of organizations around the world that are working on ground to support people affected by social, political, economic, or natural mishappenings. These organizations, though small, are pivotal in helping people provide support to those in need.

Believing that even $1 can be helpful and contribute to the larger pool of support, OIAA wants to bring ARMY together and create a substantial change in people’s lives through smaller and doable efforts. Each time a new ARMY joins the chain, the impact gets bigger. This is the reason we like to focus on microdonations.

The PPT shared will help the audience understand our vision, approach, our process (Research, Creative, SNS, Outreach) and the campaigns we have run till now. We have also included a campaign example to showcase how the collective efforts of different teams bring a charity project to life.

This PPT will also highlight the impact ARMY have been making through independent charities.  

Background

It’s been two years since we launched our first project. OIAA, through internal discussion or with the help of ARMY, selects a cause for a particular month and then shortlists the organization that we will support through our monthly campaign. For members’ birthday, the approach may vary but the cause is selected through ARMY voting. Here are the list of organizations we have worked with till now:

Special Projects

1. City Harvest (Citifield project)
2. Magic Breakfast (James Corden project)
3. Food Bank 4 NYC (Jimmy Fallon project)
4. CDC Foundation (James Corden project)
5. Freerice (World Food Programme project)
6. ShareTheMeal (WFP Project)
7. OneTreePlanted (We Purple Earth project)

Objectives

OIAA serves as a mediator between the organizations we select and ARMY to provide the former with a medium, to reach out to our action-driven fanbase, and the latter with a platform, where ARMY can access all the information about the organization, its history, and the ways to contribute. 

The platform-centric approach allows us to maintain transparency with the money going directly to the organization and no part of it being handled by us. 

We consider research and awareness as important objectives but to make sure that we are measuring the efforts that ARMY put through their participation, we focus on tangible impact. Tangible impact is therefore the core criteria behind our vetting process. 

Another objective that OIAA aims to fulfill is to highlight ARMY’s initiatives. We have campaigns like AnpanARMY Day where we ask ARMY to share the act of kindness which they or their fellow ARMYs might have participated in. As much data as we are able to gather from ARMY through forms is reflected on our ARMY Map, that shows the work of our beautiful fandom in different parts of the world.

This PPT will highlight ARMY’s contribution beyond the monetary donations and their participation in OIAA campaigns.

Participants

The participants in the creation of the presentation are the volunteers from OIAA. 

Results

As per the data collected from ARMY, the fandom recorded participation in 707 projects. Till August 1, 2020, ARMY have donated a total of $3,546,978. This figure includes donations via independent charity projects and through OIAA campaigns.

As mentioned earlier, ARMY don’t only help with monetary donations. We have a form that allows ARMY to share the details of the projects they run and that can also include donating physical supplies, blood, hair, food, and several other items. Here is the summary for 2018, 2019, and 2020 (so far):

For 2020, we are yet to update the number of projects we run for the side activities and donations that ARMY give, excluding monetary donations. We will soon share the complete report.

Conclusion

Every contribution matters. We are very well aware that not everyone can provide monetary donation and hence, we have projects using apps like Freerice and Ecosia where ARMY play games and help contribute essential items to the people who need them. We hope that when ARMY see the PPT and the reports that we have shared, they will understand the massive impact they have helped create. We want to just reiterate what Namjoon once said, teamwork makes the dream work. You are One in an ARMY and collectively we are ARMY, the force that can bring a positive change in the world.

Future

OIAA strives to reach every country and provide support in whichever way we can. We want to use our platform to motivate ARMY, who are looking for opportunities, to work with the non-profit organizations we have launched campaigns for, or any non-profit organization for that matter. Eventually, we want to work with ARMY to create a purple net of positivity.